Video goes to more than just desktop screens. You’ll need to factor in everything from mobile viewership to Internet television streams in your marketing plan. So choose a platform with tools that allow you to stream to as many devices and operating systems as possible — the more flexible the platform, the more successful your campaign.
Keeping a copy of your video on your internal servers is both expensive and risky; if the company server goes down for an unrelated reason, your video will be unavailable and your potential viewership left watching someone else’s campaign. Similarly, having to upload and update proprietary software to your servers is often an aggravating and time-consuming task that can delay campaigns and reduce viewership as you wait for endless “updates” to go through. So choose a platform that uses cloud storage and computing.
A video marketing campaign is often built to post videos frequently, and staying on top of the content you’ve released can be a difficult task. Use a platform that has simple and speedy library management tools to make finding the right video simple, so you can spend more time reaching out to your audience.
Easy Integration With Current Tools
Odds are good that you’ve already got some video solutions in place, that your site has a CMS system, and that you use CRM tools. Unfortunately, some platforms want to force you to change everything about your site to store your video with them, so look for a platform that plays well with others; easy integration with your site will make your campaign launch much smoother and ensure fewer technical issues as the campaign progresses.
Similarly, if you currently use an ad network or other tools, check to see how compatible your platform is with those. Again, the more compatible, the simpler the launch.
Easy “Broadcasting” to Multiple Sites
Most campaigns aren’t limited to your servers; you’ll want to post the video to social media, and possibly other video sites as well depending on your campaign’s goals and targeted audience. The easier it is to share a video on multiple sites, the more flexibility your campaign has to reach your target audience.
SEO and Analytics Tools
Part of getting your campaign seen is ensuring people looking for it can actually find it, and that you know who’s been watching and why. Any platform you use should have detailed and useful SEO tools that allow your video to make the most of the search terms being targeted. Similarly, look at the analytics tools you’re offered, and how they integrate with the video marketing platform.
So we Suggest you to use Easy Video Suite in order to make online video marketing easier and simpler
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Some of the Powerful Features Provided by Easy Video Suite
Record basic screen or webcam videos in seconds and get online in seconds.
Seamless S3 integration
Designed to work seamlessly with Amazon S3 to quickly and securely host your videos for pennies!
Add buy buttons & call-to-actions
Explode sales by embedding "buy now" buttons, Opt in forms & CTA's directly in your videos.
Create gorgeous video pages for your videos, in seconds, all drag and drop.
First advanced, live video marketing stats
Use the most advanced video marketing analytics to stay on the pulse of your markeitng.
Never struggle with conversion again, one click web and mobile ready video converter.
Create gorgeous video playlists with our drag and drop editor.
Create timed events in and around your videos to captivate your audience.
Create video split tests, set performance goals in seconds and track results.
Secure your videos url, the embed code and more with our advanced security.
Rank your videos in the search engines easily with our SEO features.
Be constantly in control, regardless of experience with our drag and drop dashboard.
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