Video goes to more than just desktop screens. You’ll need to factor in everything from mobile viewership to Internet television streams in your marketing plan. So choose a platform with tools that allow you to stream to as many devices and operating systems as possible — the more flexible the platform, the more successful your campaign.
Keeping a copy of your video on your internal servers is both expensive and risky; if the company server goes down for an unrelated reason, your video will be unavailable and your potential viewership left watching someone else’s campaign. Similarly, having to upload and update proprietary software to your servers is often an aggravating and time-consuming task that can delay campaigns and reduce viewership as you wait for endless “updates” to go through. So choose a platform that uses cloud storage and computing.